Responsible Fatherhood Campaign Background

The Dadication public service campaign launched on September 23, 2020. The new PSAs feature stories of fictional and real-life dads to illustrate the hard work of fathers and give them the confidence to keep going in their efforts to be a good dad.

Use this section of the toolkit to reference background information, research, and other Responsible Fatherhood resources related to the campaign. For additional resources, please visit

Campaign Fact Sheet

One-page fact sheet includes background information about the campaign.


Learn the answers to some frequently asked questions regarding the campaign.

Press Release

Read the press release from the latest campaign launch.