Responsible Fatherhood Campaign Background

The Dad Jokes public service campaign launched on August 16, 2017 to coincide with Tell a Joke Day, and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives.

Use this section of the toolkit to reference background information, research, and other Responsible Fatherhood resources related to the campaign. For additional resources, please visit

Campaign Fact Sheet

One-page fact sheet includes background information about the campaign.


Learn the answers to some frequently asked questions regarding the campaign.

Press Release

Read the press release from the latest campaign launch.